Breaking News: Big Scientific Free Speech Win!

Alliance for Natural Health sees possible turning point in health claim labeling debate

From The Pulse of Natural Health

In a 335-page ruling handed down today, an Administrative Law Judge with oversight of the Federal Trade Commission (FTC) has upheld the right of pomegranate juice manufacturer POM Wonderful to tell consumers about the health benefits of its juice.

Since 1996, POM has invested over $35 million to do scientific research on their pomegranate products at 44 top universities and scientific centers around the globe. Over 70 of their studies have been published in significant peer-reviewed journals, validating the health benefits of the pomegranate and pomegranate juice.

What makes this ruling significant is the fact that the judge said, “The greater weight of the persuasive expert testimony in this case leads to the conclusion that where the product is absolutely safe, like POM Products, and where the claim or advertisement does not suggest that the product be used as a substitute for conventional medical care or treatment, then it is appropriate to favor disclosure.” While we are still studying the ruling, it seems to indicate that other safe products may also be allowed to disclose scientifically validated studies about their health benefits.

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